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Maximise exit value business | Feisty FD Fractional CFO UK

CREATE THE LIFE YOU WANT

The businesses that sell for the most aren't the biggest ones. They're the BEST PREPARED.

Laura Linden | Fractional CFO & Exit Strategy Advisor

A buyer's team will spend weeks going through your business looking for reasons to pay less.

Your contracts, your accounts, your client concentration, your processes, your key person risk, all of it.

Every gap they find becomes a negotiating chip. The question isn't whether they'll find something. They always do. The question is whether you found it first and dealt with it on your terms.

That's what this work is.

 

Not paperwork. Not box-ticking. A deliberate, structured programme to make your business worth more, and make sure you can prove it.

Where you are in the timeline determines everything we do next.

The businesses that sell for the most don't get lucky. They get prepared. How early you start shapes what's possible, not just what gets fixed, but how much of the gap between your current value and your potential value we actually have time to close. Choose the pathway that fits your timeline.

Soft Light Shadows

Exit Pathways

How to increase business valuation before sale | Feisty FD Fractional CFO UK

5 YEAR EXIT

IF YOU'RE PLAYING THE LONG GAME

You've got time.
Use it.

This is where the biggest transformations happen. We build genuine value into the business, reducing founder dependency, creating recurring revenue, strengthening the management layer, so that by the time you're ready to sell, you're selling something a buyer wants to own without you. The runway is long enough to fix almost everything.

CASE STUDY: Client A grew from $750k EBITDA to $3m and achieved a 5 times multiple giving them $15m.  

The deal structure and negotiations meant the owner could also extract an additional $6m in surplus cash.  $2m of normalisation adjustments were negotiated and written into the SPA meaning the earn out targets were more achievable.  The full earn-out was hit two years into the three year period.  When I started working with the business, there was zero cash reserve and International expansion had only just begun.  I transformed their finances and used data to guide their international expansion and position them with an ideal non UK PE backed trade buyer.

Your investment:
From £7,500 per month
Business exit planning | Feisty FD Fractional CFO UK

MOST
POPULAR

2-3 YEAR EXIT

MOST POPULAR - AND FOR GOOD REASON

The sweet spot.

Enough runway to make meaningful changes, close the big gaps, and build a financial track record a buyer's team can't argue with. Not so far out that momentum is hard to sustain. This is the programme that consistently produces the strongest outcomes, because the timeline is long enough to be thorough and short enough to stay focused.

CASE STUDY: Client B grew from £900k EBITDA to £4.5m and achieved a 8 x multiple via a Private Equity purchase. 

Preparation focused heavily on diluting client concentration, creating efficiencies via process and tech enablement, improved GP margins and reduction of client rebates. The Finance function was restructured and transformed into a value adding business partner.  This sale came about via networks and partnerships opening the door to an aligned US buyer operating a buy and build growth model.

Your investment:
From £8,750 per month
Maximise exit value business | Feisty FD Fractional CFO UK

12 MONTH EXIT

IF A DEAL IS ALREADY IN SIGHT

A deal is coming. Let's make sure you're ready.

The runway is short. The stakes are high. This is intensive, focused work — identifying the risks that will be used against you in negotiation, fixing what's still fixable, and making sure you walk into every buyer conversation knowing exactly what you have and what it's worth. We can't undo five years of decisions in twelve months, but we can make sure nothing surprises you.

CASE STUDY: Client C was a distressed sale to a trade buyer. 

Their existing CFO left at the beginning of the deal process, a senior partner left mid process and we were still able to achieve a high value exit for the owners via a shareholding in the new owner group business.  This exit was about creating long term security for the team and capitalising on the additional reach of the new owner. Work focussed on creating robust models and forecasts to demonstrate the ongoing value to the buyer.

Result: Full asking price achieved, no late-stage price chips

Your investment:
From £10,000 per month
M&A preparation for small business | Feisty FD Fractional CFO UK

WHAT'S YOUR BUSINESS WORTH RIGHT NOW?

The Mini DD Diagnostic. Your business through a buyer's eyes.

Before any ongoing work starts, every client goes through the Mini Due Dilligence Diagnostic. But you don't have to be a long-term client to benefit from it. The diagnostic is available as a standalone product, and for most founders considering a sale, it's the most valuable thing they can do right now.

Think of it like servicing your car before you sell it privately. You already know it needs new brake pads and the air con is temperamental. The question is whether you find that out now, when you can decide what to fix and what to price in, or whether the buyer finds it during their test drive and knocks £2,000 off on the spot. Same information. Very different outcome depending on who has it first.

The diagnostic goes through your business the way a buyer's team would: financials, contracts, structure, people, processes, risks. What we find gets rated, ranked, and explained in plain English; what it means, what it's costing you in valuation terms, and what you can do about it. The report is yours. There's no obligation to continue. Most clients do.

What you get:

An independent valuation assessment

A full risk register rated red, amber, green

A clear picture of your exit value gap

Specific recommendations with the price impact of each

A prioritised roadmap of what to fix and when

Find out what your business is worth right now

How to sell a business successfully Maximise exit value business | Feisty FD Fractional CFO UK

“It isn’t just about spreadsheets, profit margins, or accounting jargon. It’s about the relationship we have with money and how many of us were never really taught to understand it.”

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